The Sunday Times: How Apple ate the world

Thanks to Yorkshire Mac User Group (YMUG), The Sunday Times has an interesting article, How Apple ate the world.

The Jobs address should really be watched as a feature film; it is just the right length, and is replete with narrative, character, drama and revelation. Jobs annually uses this event to announce new corporate triumphs and new products. He is never speculative. Apple does not believe in deferred gratification; almost everything Jobs announces is in the shops as he speaks, and he never trails the future. The event is a prayer meeting, full of gasps and cries of affirmation from the audience of believers. The preacher’s message is: join us and be free.

I will only say that I know of no product, the most refined cars included, that comes close to attaining their strangely glowing celebration of their functionality. Other products — Issey Miyake’s clothes, say — are just as great works of art, but only Apple brings this level of aesthetic excellence to the mass market, and it does so within the demanding technical confines of the electronics involved.


Apple’s key technical — and world-transforming — innovation was the Graphical User Interface (GUI). Well, it was copied from a Xerox experimental lab, but it was Apple, not Xerox, [b]that knew what to do with it.[/b] It gave us multiple windows, the mouse and the computer paradigm of point-and-click.

For the full article, please read How Apple ate the world (The Sunday Times, 19 March 2006)

Posted by Antony at March 24, 2006 11:18 PM

>> more MacCentre701 March 2006 reports.