Coca-Cola and Apple launch music promotion in Europe

Coke iTunes

Coca-Cola and Apple today announced a music partnership in Europe that includes major promotions in the UK and Germany and the launch of a new Coke branded music website across Europe, including the UK, Germany, Austria and Switzerland. As part of the promotion, Coke and Apple will be giving away 70 million free songs from the iTunes Music Store in the UK and thousands of iPods in Germany.

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To kick-off the partnership, live concerts will be held in the UK, Germany, Austria and Switzerland, with selected live songs and video podcasts from the performances available on iTunes and www.Coca-Cola.com/music.

And the goodies:

Beginning later this month in the UK, 70 million song codes will be in promotional packs of Coca-Cola and Diet Coke, which will be redeemable for a free song from the iTunes Music Store. Through www.Coca-Cola.com/music, participants will be able to access iTunes and redeem their codes. Participants enter the code found on the Coca-Cola promotional label and choose any 79 pence single song from iTunes’ vast catalog of over three million songs. The Coca-Cola iTunes promotion will begin in mid-August and run for six weeks, with a five song limit per person.

In September, Coke will be giving away an iPod® and 50 songs from iTunes every hour for eight weeks in Germany at (www.coca-cola.de) and starting later this week, Coke customers there will be able to exchange their Coke Fridge loyalty coins into free songs from iTunes. Promotions in additional countries across Europe will be rolling out in the coming months.

For more information, please refer to Coca-Cola & Apple Team Up on Major Music Promotions in Europe (Apple Press Release)

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Posted by Antony at August 2, 2006 3:20 PM

>> more MacCentre701 August 2006 reports.