Apple TV take 2; Movie Rentals

Apple TV

During MWSF08 Apple also announces new software for Apple TV and lowers price to US$229. Available as a free automatic download later this month, the new software announced today lets movie fans rent movies on the iTunes Store directly from their widescreen TV. Users can now download TV shows and movies directly from a few clicks on the Apple Remote, without the need to connect to a computer.

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Apple TVFor those who want to watch movies once, Apple has a good news for you. iTunes Store has Movie Rentals. You can rent a movie for just US$2.99 (library titles) and US$3.99 for new releases. Apple and major film studios including 20th Century Fox, The Walt Disney Studios, Warner Bros., Paramount, Universal Studios Home Entertainment, Sony Pictures Entertainment, Metro-Goldwyn-Mayer (MGM), Lionsgate and New Line Cinema will also provide movies in high-definition with 5.1 Dolby Digital surround sounds from just $1 more.

The rules are simple: you have 30 days to start watching the movie and once a movie has been started customers have 24 hours to finish it, or watch it multiple times.

iTunes Movie Rentals is available today, and by the end of February, there will be more than 1,000 titles.

Apple will release updated Apple TV in about two week's time, and current Apple TV owners can upgrade Apple TV free of charge then. The updated Apple TV will be priced at US$229 for 40GB model and US$329 for the 160GB model.
Apple first released Apple TV in mid March last year with 40GB model and priced at US$299. Later in June 2007, Apple released a lager model 160GB for US$399.

For more information about Apple TV and movie rentals, please visit

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Posted by Antony at January 15, 2008 8:28 PM

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